Our medium-term strategy is focused on leveraging our property and franchising expertise to meet our purpose of helping people to realise their property aspirations through a highly professional network of franchisees and advisers. 

Accelerating business growth through the acquisition of additional franchised property networks and property-related services companies.

Milestones of 2021

  • Acquisition of Nicholas Humphreys, specialist in student lettings with offices in 20 university towns nationwide
  • Strengthening of the strategic alliance with The Nottingham through the acquisition of its mortgage advisory arm, Nottingham Mortgage Service
  • Fully assimilated Nicholas Humphreys into the Belvoir Group

Focus for the future

  • Identify other franchise property or financial services networks to bring into the Group
  • Position Belvoir to take advantage of further strategic consolidation and alliances within the property sector
  • Identify alternative property-related income streams complementary to the Group

Increasing the market penetration of existing franchise territories through a proactive approach to finding them a local portfolio acquisition.

Milestones of 2021

  • Seven (2020: eleven) transactions completed by franchisees under the assisted acquisitions programme
  • Added £1.2m (2020: £2.1m) of acquired franchisee revenue to the network and £130,000 (2020: £153,000) p.a. in MSF
  • 122 (2020: 90) franchisees enrolled on the acquisition research programme

Focus for the future

  • Target to add around £5.0m p.a. of additional network revenue under the assisted acquisitions programme, dependent on market conditions
  • Provide a model to convert larger acquisition opportunities for our franchisee
  • Position our franchisees to take advantage of consolidation within the sector.

Increasing UK coverage of both our property franchise and financial services networks.

Milestones of 2021

  • Eight new franchise owners joined the Group
  • Four new franchise offices opened
  • 17 existing offices were resold either to a new or an existing franchise owner
  • 84 new advisers joined Belvoir’s financial services network

Focus for the future

  • Continue to attract new franchise owners to the Group
  • Open offices in new territories
  • Facilitate the resale of existing property franchise offices
  • Extend our financial services network of advisers across the UK

Expanding our offering of property-related services and ways of engaging with clients.

Milestones of 2021

  • Under our collaboration with The Nottingham, there are 37 dual-branded Nottingham Building Society branches
  • 121 estate agency offices offer financial services through a Brook financial adviser
  • 147 (59%) of our traditional lettings franchise networks, Belvoir and Northwood, were active in selling houses in 2021, reporting revenue from sales up 62%

Focus for the future

  • Encourage collaboration between franchisees and advisers to maximise conversion of mortgage leads
  • Build on the collaboration with The Nottingham to offer mortgage advice to its Beehive Money online savers
  • Extend the range of property-related services offered through our franchise networks

Continuous drive to increase brand awareness across all Group brands.

Milestones of 2021

  • New Belvoir brand website launched to take advantage of the improved Group platform
  • Market appraisals generated by Group websites up by over 120%
  • Launched an automated and integrated email marketing platform for all Group brands
  • Refreshed the recently acquired Nicholas Humphreys brand to make it more contemporary

Focus for the future

  • Launch new managed marketing initiative to help franchisees generate more leads from more effective local marketing
  • Launch live chat mortgage lead generation across the brand websites
  • Build a Group cross-referral system to improve inter-office out-of-area vendor and landlord lead referrals