Our medium-term strategy is focused on leveraging our property and franchising expertise to meet our purpose of helping people to realise their property aspirations through a highly professional network of franchisees and advisers.
Accelerating business growth through the acquisition of additional franchised property networks and property-related services companies.
Milestones of 2021
- Acquisition of Nicholas Humphreys, specialist in student lettings with offices in 20 university towns nationwide
- Strengthening of the strategic alliance with The Nottingham through the acquisition of its mortgage advisory arm, Nottingham Mortgage Service
- Fully assimilated Nicholas Humphreys into the Belvoir Group
Focus for the future
- Identify other franchise property or financial services networks to bring into the Group
- Position Belvoir to take advantage of further strategic consolidation and alliances within the property sector
- Identify alternative property-related income streams complementary to the Group
Increasing the market penetration of existing franchise territories through a proactive approach to finding them a local portfolio acquisition.
Milestones of 2021
- Seven (2020: eleven) transactions completed by franchisees under the assisted acquisitions programme
- Added £1.2m (2020: £2.1m) of acquired franchisee revenue to the network and £130,000 (2020: £153,000) p.a. in MSF
- 122 (2020: 90) franchisees enrolled on the acquisition research programme
Focus for the future
- Target to add around £5.0m p.a. of additional network revenue under the assisted acquisitions programme, dependent on market conditions
- Provide a model to convert larger acquisition opportunities for our franchisee
- Position our franchisees to take advantage of consolidation within the sector.
Increasing UK coverage of both our property franchise and financial services networks.
Milestones of 2021
- Eight new franchise owners joined the Group
- Four new franchise offices opened
- 17 existing offices were resold either to a new or an existing franchise owner
- 84 new advisers joined Belvoir’s financial services network
Focus for the future
- Continue to attract new franchise owners to the Group
- Open offices in new territories
- Facilitate the resale of existing property franchise offices
- Extend our financial services network of advisers across the UK
Expanding our offering of property-related services and ways of engaging with clients.
Milestones of 2021
- Under our collaboration with The Nottingham, there are 37 dual-branded Nottingham Building Society branches
- 121 estate agency offices offer financial services through a Brook financial adviser
- 147 (59%) of our traditional lettings franchise networks, Belvoir and Northwood, were active in selling houses in 2021, reporting revenue from sales up 62%
Focus for the future
- Encourage collaboration between franchisees and advisers to maximise conversion of mortgage leads
- Build on the collaboration with The Nottingham to offer mortgage advice to its Beehive Money online savers
- Extend the range of property-related services offered through our franchise networks
Continuous drive to increase brand awareness across all Group brands.
Milestones of 2021
- New Belvoir brand website launched to take advantage of the improved Group platform
- Market appraisals generated by Group websites up by over 120%
- Launched an automated and integrated email marketing platform for all Group brands
- Refreshed the recently acquired Nicholas Humphreys brand to make it more contemporary
Focus for the future
- Launch new managed marketing initiative to help franchisees generate more leads from more effective local marketing
- Launch live chat mortgage lead generation across the brand websites
- Build a Group cross-referral system to improve inter-office out-of-area vendor and landlord lead referrals
