Our strategy

Our strategy is to leverage our property and franchising expertise to deliver both network growth and value for shareholders, underpinned by a highly professional network of franchisees and financial advisers with sound business ethics. 

Milestones of 2019

  • Brook acquired the financial services arm of Dacre, Son and Hartley and entered into an eight-year exclusive arrangement as their financial services partner

  • Newton Fallowell exchanged contracts to acquire the trade and assets of Lovelle Estate Agents

  • The final stage of Northwood integration saw the Fareham office close reducing the cost base by a further £200,000 pa

Focus for the future

  • The assimilation of Lovelle into the Belvoir Group including franchising the six corporate-owned branches

  • Identify other property-related service companies to bring into the Group

  • Position Belvoir to take advantage of further strategic consolidation within the property franchising sector

Milestones of 2019

  • 24 (2018: 26) transactions completed by franchisees under the assisted acquisitions programme

  • Added £6.6m (2018: £6.9m) of acquired franchisee revenue to the network and £580,000 (2018: £643,000) pa in MSF

  • 82 (2018: 81) franchisees enrolled on the acquisition research programme

Focus for the future

  • Target to add around £5.0m pa of additional network revenue under the assisted acquisitions programme, dependent on market conditions

  • Strengthen relations with business transfer agents and improve targeting of potential sellers

  • Position our franchisees to take advantage of consolidation within the sector

Milestones of 2019

  • Five new franchise owners joined the Group

  • 67 new financial advisers joined the Group

  • Six new franchise offices opened and eight existing offices were resold either to a new or an existing franchise owner

Focus for the future

  • To continue to attract new franchise owners to the Group

  • To open new offices and to facilitate the resale of existing property franchise offices

  • To extend our financial services network of advisers across the UK

Milestones of 2019

  • 16% of our lettings-biased Belvoir and Northwood franchisees reported over £50,000 of sales revenue in 2019

  • Our sales-biased Newton Fallowell franchisees added five lettings portfolios by means of an assisted acquisition

  • 95 offices are now offering financial services through a Brook financial adviser

Focus for the future

  • To build a nationwide network of financial advisers within five years

  • To encourage collaboration between property franchises and financial advisers to maximise conversion of mortgage leads

  • Introduce block management to our franchisees as an additional property‑related service

Milestones of 2019

  • Belvoir became the official agency sponsor for the LandlordZone website
  • Northwood won Gold for Best Letting Agent of the Year and Best Franchise of the Year in the allAgents Awards based entirely on customer feedback
  • Newton Fallowell launched its climate change initiative to plant a tree for every property sale

Focus for the future

  • Increasing national advertising spend with Google to maximise brand awareness and generate more market appraisals

  • Continue development of the Belvoir, Northwood, Newton Fallowell and Lovelle websites to increase traffic and improve conversion

  • Fully integrate our website and property software to automate and improve the customer experience