Our strategy

Our strategy is to leverage our property and franchising expertise to deliver both network growth and value for shareholders, underpinned by a highly professional network of franchisees and financial advisers with sound business ethics.

Group acquisitions strategy
Accelerating business growth through the acquisition of additional franchised lettings and estate agency networks and property-related services companies to the Belvoir Group

Milestones of 2018

Another stage of integration of Northwood into the Group reducing the cost base by a further £200,000 p.a.
Brook invested in additional advisers and a call centre to achieve greater penetration of our networks
Acquisition of MAB Glos with aim of building a national financial services network

Focus for the future

Further integration of Group functions to deliver efficiencies and economies of scale
Identify other property-related service companies to bring into the Group
Position Belvoir to take advantage of further strategic consolidation within the property franchising sector

Assisted acquisitions programme
Increasing the market penetration of existing franchise territories through a proactive approach to finding them a local portfolio acquisition

Milestones of 2018

26 (2017: 23) transactions completed by franchisees under the assisted acquisitions programme
Added £6.9m (2017: £3.3m) of acquired revenue to the network and £643,000 (2017: £351,000) p.a. in MSF
81 (2017: 73) franchisees enrolled on the acquisition research programme

Focus for the future

Target to add £7.0m of additional network revenue in 2019 under the assisted acquisitions programme
Strengthen relations with business transfer agents and improve targeting of potential sellers
Position our franchisees to take advantage of consolidation within the sector

Recruitment
Increasing UK coverage of both our property franchise and financial services networks

Milestones of 2018

Ten new franchise owners joined the Group
Six new offices opened in 2018 including two “hot starts”
Ten existing offices were resold either to a new or an existing franchise owner

Focus for the future

Target to open three new and resell four property franchise offices in 2019
Target to recruit 30 new financial services advisers
Match new franchised territories with a portfolio acquisition, where possible, to give new property franchisees an established income from day one

Diversification
Continuing to expand our service offering with 85% (2017: 67%) of our franchisees now offering property sales, and more proactive marketing of insurance and financial services

Milestones of 2018

16% of our lettings-biased Belvoir and Northwood franchisees reported over £50,000 of sales revenue in 2018
Two Newton Fallowell estate agents added a lettings portfolio to their office by means of an assisted acquisition
Acquisition of MAB Glos to enhance revenue opportunities from financial services

Focus for the future

To build a nationwide network of financial advisers within five years
To encourage collaboration between property franchises and financial advisers to maximise conversion of mortgage leads
Target of 60% penetration of life policies to mortgage sales

Marketing and PR
Continuous drive to increase brand awareness

Milestones of 2018

Northwood and Belvoir Gold and Silver for Best Franchise in the allAgents Awards based entirely on customer feedback
Refresh of the Belvoir brand introducing the new strapline “Property is Personal”
New Belvoir website launched with more emphasis on lead management and conversion

Focus for the future

Increasing national advertising to include cost-effective TV advertising to maximise brand awareness
Optimising and refining current marketing channels to maximise ROI
Continued development of the Belvoir, Northwood and Newton Fallowell websites to improve conversion